융합형 혁신리더를 양성하는 한양대학교 융합산업대학원!
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학과소개
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경영학과
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- 학력
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1981, 연세대학교, 경영학사
1984, 연세대학교, 경영학석사
1994, University of Connecticut, 경영학박사
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- 경력
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2013-2014, 한국마케팅과학회 회장
2012-2013, 기획재정부 공공기관 경영평가위원
2009-2012, 마케팅과학연구 편집위원장
2004, Visiting Associate Professor, Auckland University, New Zealand
2008-2010, 한양대학교, 경상대학 경영학부장
1995-현재, 한양대학교, 경상대학 경영학부 교수
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- 연구관심분야
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마케팅전략, B-to-B 마케팅, 소비자 행동 및 구매자행동, 글로벌마케팅
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- 주요논문
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<국제저널>
"Price matching guarantess: influences on pricing strategy in a market with asymmetric firms," Journal of Business Reseach, 2012.
"Culture, product type, and price influences on consumer purchase intention to buy personalized products online," Journal of Business Reseach, 2008.
"Perceptions of justice and employee willingness to engage in customer oriented behavior," Journal of Services Marketing, 2004.
"Determinants of supplier willingness to invest in supporting a manufacturer`s line," Journal of Marketing Channels, 2004.
"Buying decision approaches of organizational buyers and users, " Journal of Business Reseach, 2002.
"Positioning options for achieving brand association: a psychological categorization framework," Journal of Business Reseach, 2002.
